After a long wait, the global 7-Eleven chain is set to open dozens of stores around Israel over the next three years, beginning with the launch of a Tel Aviv branch next year.
7-Eleven is a multinational convenience store chain based in Dallas, Texas, which operates and grants franchises and licenses to more than 77,000 stores in 18 countries and regions, including 16,000 in North America.
The chain is known for its famous slogan, “Oh Thank Heaven For 7-Eleven,” and is known for iconic brands like Slurpee, Big Gulp, and Big Bite.
In recent years, the chain has expanded into sandwiches, salads, toppings, and fruit and protein boxes, as well as pizza, chicken wings, and mini tacos. The company also operates the Speedway, Stripes, Laredo Taco Company, and Raise the Roost brands, among others.
The entry of 7-Eleven was in Israel became a reality after Electra Consumer Products signed an agreement with 7-Eleven.
Based on the agreement of the two companies, 7-Eleven will operate in Israel for 20 years, with an option to extend for another 50 years.
Electra CEO Zvika Schwimmer announced 7-Eleven’s entry in Israel on Tuesday.
“Unlike a “makolet” (Israeli convenience store), 7-Eleven offers an experience with fast food, a large variety of hot and cold drinks, and various products that do not exist elsewhere,” Schwimmer said.
“I am sure that the shopping experience at 7-Eleven will be different and special for the Israeli consumer,” Schwimmer added.
Sources said by the end of 2024, Electra is expected to invest over NIS 60 million in the brand and the opening of 7-Eleven stores in Israel, which will supply fast food and exclusive products to the Israeli market.