Yoel Fried, a Chassidic community member in New York, has made history by being included in the 2023 Political Consultants Power 100 by City & State NY, a media outlet that covers local and state politics and policy in New York.
A new era in political consulting has begun with the addition of Fried, a Satmar community member and CEO of Friedco Media. It serves as an example of the value of diversity and experience in ensuring inclusive representation in the industry.
In recent years, Friedco Media has been heavily involved in campaigns in New York. Governor Kathy Hochul, Mayor of New York City Eric Adams, Congressman Pat Ryan, former Congressmen Sean Patrick Maloney and Mondaire Jones, Brooklyn Borough President Antonio Reynoso, and comptroller candidate Michelle Caruso-Cabrera are some of the firm’s most important customers.
During her reelection campaign last year, the company specifically helped Hochul engage with Orthodox Jewish voters around the state.
The strategy includes focused outreach to Orthodox voters across the state and a persuasive message that was adjusted to appeal to the group.
Fried also worked as a political strategist for Adams’ 2021 mayoral campaign’s Jewish outreach.
Fried said Adams, who has a long history of close ties to the Jewish community, was a pleasure to work with.
Members of our community “resonate well with his personality and toughness,” he claimed. In addition to their involvement in politics, Friedco Media has expanded the scope of their skills to assist local big businesses, healthcare providers, and organizations with fundraising efforts.
“I am honored to be recognized by City & State for our exceptional work in adding a diverse perspective to political consulting and marketing, making a long-lasting impact on New York’s campaign landscape,” stated Fried.
Regardless of one’s ethnic or religious background, excellence and perseverance can result in substantial contributions to the fields of political consulting and campaign strategy, as seen by Friedco Media’s success.
According to City & State NY, factors considered in compiling the list of New York’s most successful campaign advisers were a firm’s client list, win-loss record, and the significance of how much a consultant’s work contributed to the final result.