Just a few days after it was put in place, a flashing “X” sign has been taken down from the San Francisco office of the business formerly known as Twitter.
The unpermitted structure was the subject of 24 complaints, according to the San Francisco Department of Building Inspection, which reported this on Monday. Concerns about the building’s illumination and structural safety were among the complaints.
The Twitter sign and recognizable blue bird emblem were taken from the structure by the Elon Musk-owned company, which changed its name to X last week. Due to the lack of the required approvals, the company had to temporarily halt that activity. Due to the sudden termination of the sign takedown, the “er” at the end of “Twitter” remained up for a while.
The enormous “X” sign, which Musk erected on top of the downtown skyscraper on Friday as part of his ongoing rebranding of the social media platform, is the subject of a complaint and an investigation by the city of San Francisco.
The haphazard way the Twitter platform is being transformed into X is analogous to the disorganized rebranding of Twitter’s building signage.
On many areas of the website and app, the X logo has taken the place of Twitter, but there are still some traces of it. A message seeking comment on Monday was not immediately answered by X representatives.