According to recent research, about five billion individuals, or slightly more than 60% of the world’s population, use social media.
According to projections in the most recent quarterly report from digital consultancy firm Kepios, that indicates a rise of 3.7 percent over the previous year.
The number of people using social networks is getting close to the 5.19 billion people who use the internet, or 64.5 percent of the world’s population.
There are significant variations between regions. In east and central Africa, only one out of every eleven people uses social media.
One in three people lives in India, which is currently the world’s most populated country.
A two-minute increase to 2 hours and 26 minutes per day has also been made in the amount of time spent on social media. Again, there are significant differences, with Brazilians using social media on average for 3 hours and 49 minutes daily compared to Japanese users for less than an hour.
Most social media users use seven different platforms. With Facebook, Instagram, and WhatsApp, Meta has three of his favorite applications.