The Anti-Defamation League in partnership with L’Oréal USA has launched a new scholastic program that is aimed at fighting the rise in antisemitism and other discrimination in the US.
In order to raise awareness about the Holocaust among young students in the US, a program developed by the ADL, in association with L’Oréal USA will provide digital classroom activities for more than 100,000 middle and high school students in 1,750 schools across the country by the end of 2024.
The curriculum will provide independent and digital learning interactions via the Echoes & Reflections program developed by ADL, Yad Vashem, and the USC Shoah Foundation. Included in the program will be testimonials, personal narratives, and access to primary sources.
In an attempt to raise awareness and understanding of the Holocaust among American students, CEO and National Director of ADL Jonathan A. Greenblatt stated, “With antisemitism rising around the world, it is essential to provide students with a strong foundation of knowledge about the history of the Holocaust, so that they can understand the consequences of hatred and prejudice.”
Furthermore, on November 7th, the ADL will also award Jean-Paul Agon, Chairman of the L’Oréal Group, with the Courage Against Hate Award, which will be presented at the Never is Now Summit on Antisemitism and Hate.