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Netizens went wild soon after Instagram floated out its new test version of the app that turned everything into full-screened photos and videos this week.

“I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” Instagram chief Adam Mosseri said in an interview. “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”

Among those who hated the new Instagram layout were TV star and entrepreneur Kylie Jenner — along with her sister Kim Kardashian, who posted memes asking the company to “Make Instagram Instagram again.” 

Mosseri said, “Redesigns often incur the wrath of users who are hostile to change, but in this case, the high-profile dissatisfaction was backed up by Instagram’s own internal data. The trend toward users watching more video is real, and pre-dated the rise of TikTok.” But it’s clear that people actually do dislike Instagram’s design changes.

“For the new feed designs, people are frustrated and the usage data isn’t great,” he said. “So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.”

“When you discover something in your field that you didn’t follow before, there should be a high bar — it should just be great,” Mosseri said. “You should be delighted to see it. And I don’t think that’s happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then — if and when we do — we can start to grow again.”

 

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Rhea Sovani

Author Rhea Sovani

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