On Wednesday, Amazon launched its special “Made For You” feature that sends users custom-fitted clothes, based on snapshots of your body. Priced at $25, the first product is a $25 Made for You T-shirt available in a variety of colors, fabrics, necklines, and shirt/sleeve lengths.
Amazon’s new custom clothing service that launched yesterday, requires users to upload their measurements and two photos to create a “virtual body double”, after which an order can be placed. Amazon Made for You requires two head-to-toe photos taken by the Amazon app, showing the front and back of your torso. Then, after entering your height, weight, and body type, Amazon will create your custom avatar. From there you can build custom T-shirts complete with a personalized name tag.
Compared to other companies that use mobile technology to scan and measure your body from an app, Amazon Fashion’s Made for You service requires users to provide the company with their height, weight, body style and two photos of themselves to get measured for their custom fit. After users provide their data, they can then choose from a selection of eight colors, as well as preferred sleeve and shirt lengths, necklines, and fabrics.
Addressing the obvious privacy concerns, Amazon has claimed that customers can delete their profile, with the measurements at any time by tapping the profile icon in the upper left of their Made for You page. Amazon also said that photos are deleted immediately after creating the body double. Amazon plans to enhance Made for You with more styles and options based on customer feedback.
Starting with the process, users first need to choose between the two types of fabrics to customize the design. This includes the mediumweight 100% Pima Cotton shirt or the lightweight 56% Pima Cotton, 38% Modal, and 6% Elastane tri-blend options. They can then choose other aspects of their shirt like either a slim, classic, or relaxed fit, a crew or V-neck, and short or long-sleeve length, among various other customization options. Shoppers can also get their names printed on the label.
When finished, customers can view the product they customized on a virtual body double before placing the order. The experience works both on the web and inside the Amazon app.