Foraying into the fashion retail avenue, Amazon launched its all-new brick and mortar fashion store titled ‘Amazon Style’ in the Los Angeles, California area at The Americana at Brand mall.
Making the announcement on Wednesday with a short video featuring employees, Amazon Style is set to feature clothing from brands like Levi’s, Tommy Hilfiger, Champion, and more, and though it does not feature Amazon’s Just Walk Out technology, it will have regular employees present to help you from start to finish.
Amazon Style is equipped with technology designed to enhance the store’s shopping experience and eliminate extra steps. Each article of clothing inside the store features a QR code that customers can scan to curate a list of clothing they would like to try on in a fitting room or send straight to pick up for purchase — eliminating the need to carry a bunch of items. Another feature is that shoppers can pick clothes on Amazon.com, have them delivered to the store to try them on, and return an item right there if it isn’t to their liking.
When you visit the store, employees will gather the clothes for the fitting room and notify you when your clothes are ready to try on. Each fitting room is also equipped with a touchscreen monitor that will let customers ask for more items to try on and/or rate their chosen items as they go. At checkout, customers can use their Amazon account to pay the bill.
According to Amazon, this store is open from 10AM to 9PM Monday through Thursday, 10AM to 10PM on Friday and Saturday, and from 10AM until 9PM on Sundays.