Amazon encourages you to purchase while having fun.
Amazon on Tuesday debuted a brand-new service called “Amazon Anywhere,” which would let users shop for real-world goods from its online store while taking part in virtual reality experiences or playing video games.
According to the business, customers won’t have to leave their games or other mobile apps to use the new service to make purchases from Amazon.
The endeavor is comparable to those of businesses like Nike and Gucci, which have started campaigns to draw gamers and customers into the metaverse.
However, most stores established in virtual worlds sell only virtual goods or other digital stuff, rarely actual commodities.
Amazon announced that Peridot, an augmented reality game created by Niantic, the creator of Pokémon Go, will feature its new service when it launches.
According to the site, players can connect their Amazon accounts to the game and buy T-Shirts, sweatshirts, phone cases, and throw pillows with game characters on them.
On its website, the business stated that it sought to collaborate with more developers to expand the service, now only available by invitation.