Set to premiere on Sept. 26, Ring and Hollywood studio MGM is teaming to create a TV show named “Ring Nation”, using viral footage from Ring’s doorbell and smart-home cameras.
Hosted by actor and comedian Wanda Sykes, the show will be similar to “America’s Funniest Home Videos”, and audiences should expect to see the usual things that go viral — marriage proposals, neighbors saving neighbors, and silly animals.
“You have one company that owns two juggernauts and (has) just figured out how to leverage one against the other,” said Robert Passikoff, president of the brand research firm Brand Keys. He noted that, unlike scripted movies or shows, a reality series using Ring footage will likely be cheaper to produce.
MGM, which Amazon purchased for $8.5 billion, said in a statement Thursday that “Ring Nation” will offer audiences “daily dose of life’s unpredictable, heartwarming and hilarious viral videos” shared by people from their cameras.
“Many of these have been previously shared online,” Amazon spokesperson Nick Schweers said. “Others were sent directly to the team.” Ring Nation secures permissions for each video from the owner and anyone identifiable in the video, or from companies that hold the rights to the clips, he said.