After numerous rumors from proclaimed tipsters, Apple finally announced Tuesday that a USB-C-equipped iPhone is coming soon.
Now that the European Union is mandating that all phones sold in its member countries use the connector if they have a physical charger, Apple has been left with no choice but to comply- even though it goes against the company’s wish.
In a conversation with The Wall Street Journal’s Joanna Stern Apple marketing lead, Greg Joswiak said that “the Europeans are the ones dictating timing for European customers.” Currently, the law dictates that “all mobile phones and tablets” will have to use USB-C by “autumn 2024.” Joswiak refused to answer whether the company would include the connector on phones sold outside the EU.
He then made it abundantly clear that Apple isn’t happy about being legally coerced into making the switch. Before acknowledging that the company must comply with the law, Joswiak went into a long explanation about how Apple has historically preferred to go its own way and trust its engineers rather than be forced into adopting hardware standards by lawmakers. He cited examples around Micro USB and hearing aid compliance as situations where Apple has been pushed to meet ill-considered requirements.
He also suggested that charging bricks with detachable cables have mostly solved the issue of standardization, and claimed that switching the iPhone to Lightning to USB-C would cause lots of e-waste.