Ushering the era of its first-ever 5G-ready phones, Apple is set to host an online launch, presenting its four new iPhone variants to audiences. Owing to the Coronavirus pandemic, this years event will strictly be online-only, and will also feature a new set of Apple watches.
Starting at 10 a.m. Pacific Time, i.e. 1 PM ET, the live event will be streamed from the company’s website. The technology giant usually organizes a slick hardware-focused show every fall from its Cupertino, California-based headquarters, or another location in Silicon Valley. This year, the event will be only online due to the Covid-19 pandemic. That follows Apple’s developer’s conference in June, which worked well as a virtual event. Speculated to have been scheduled for the 10th of September, Apple has now officially announced the event on the 15th of this month.
The Sept. 15 show will be Apple’s most important of the year, ushering in four 5G iPhones and new Apple Watches that the company hopes will bolster holiday sales and shipments for much of 2021. According to Bloomberg, the new handsets will have updated designs with squared edges like the current iPad Pro, more screen size options, new colors, and upgraded cameras. Furthermore, the tech mavens are also set to launch a revolutionary new bionic chip- A 14.
The company is also preparing new high-end and low-end Apple Watches as well as a redesigned iPad Air with an edge-to-edge screen. It’s also working on a smaller HomePod and the first pair of Apple-branded over-ear headphones for release as early as later this year. While the announcement will take place in September, Apple doesn’t plan to ship the new iPhones until October.
Apple also plans to announce the first Mac running its own processors, replacing Intel Corp., before the end of the year. The next updates to iPhone and iPad software are due to be released this month, with Apple Watch, Apple TV, and Mac software updates coming in the fall.
The company’s shares have surged this year on the rising demand for iPhones, iPads, and other tech gear needed to work and study from home during the pandemic. Apple recently became the first company with a market value of more than $2 trillion.