A federal judge denied Ben & Jerry’s futile attempt to get Unilever to stop selling the brand’s ice cream on the West Bank, due to its anti-Israel views.
A U.S. District judge in Manhattan said on Monday that Ben & Jerry’s claim that the sale would harm its brand, which incorporates social justice, was “speculative,” and he blocked the ice cream maker’s request for a preliminary injunction against Unilever.
This being said, the judge has yet to dismiss the case outright.
After making the announcement last year, the ice cream maker still wanted to continue suspending sales to the West Bank while maintaining sales in Israel’s pre-1967 territory.
In June, after consulting with Jewish groups and Israeli officials, Unilever sold its Israeli business stake to Israel-based American Quality Products, Ltd., which has owned Ben & Jerry’s Israel factories and distributed the product in Israel since 1987. American Quality Products, Ltd. has publicly vowed to continue selling Ben & Jerry’s in the West Bank.
After the acquisition, Ben & Jerry’s sued in July to stop the sale, arguing that it violated the agreement the company signed when it sold to Unilever in 2000, which permitted the brand to continue pushing social justice issues.