In an interview at The Wall Street Journal’s Tech Live event, Disney CEO Bob Chapek said the company’s working on a way to tailor your park experiences based on how you consume Disney’s digital content.
“If you’re on Disney Plus, we should be aware of what happened, what you experienced, what you liked, the last time you visited a park, and vice versa,” Chapek explained. “When you’re in a park, we should know what your viewing habits are on Disney Plus.”
For example, Chapek cited Disney’s Pirates of the Caribbean ride, noting that the company could eventually track that you went on the ride at one of its parks and then use that as a way to curate the content you see on Disney Plus. “What you get is special programming tailored to Pirates of the Caribbean that would be unique to people like you that is personalized towards your preferences,” Chapek states.
When asked about the timeframe of this program, Chapek said the company’s currently “putting the arms and legs on it right now” but didn’t provide a specific timeline. This, among several other initiatives, is supposed to help Disney build up toward its goal of providing a “next-generation storytelling” experience, the phrase it uses in place of the “metaverse.”