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Samsung has recently announced that it is bringing NFTs to its TVs, by announcing a partnership with NFT auction site Nifty Gateway.

According to a press release by Nifty Gateway, the company says that it’s “now integrated with Samsung’s NFT platform,” letting you “browse, display, and interact with NFTs” on the company’s “2022 premium TV product lines such as QLED and Neo QLED TV.” Nifty Gateway will also have an app on Samsung’s The Frame and Micro LED TVs.

So how does this work? Users will be able to display NFTs on their Samsung TVs, and possibly even buy or sell them, according to reports. In an announcement stream, Samsung reiterated that its TVs will “optimize the settings for a faithful rendering of the artist’s intention” when you display an NFT. 

Nifty Gateway’s integration will be part of Samsung’s Smart Hub, and users would be able to display NFTs as ambient artwork. So say you’re watching a movie, but decide to turn it off, your TV would then go into Ambient Mode, and display artwork from your curated gallery — which you could fill up with NFTs from Nifty Gateway.

The partnership between Samsung and Nifty Gateway will enable users to browse, display and interact with NFTs on their Samsung TVs. The platform will let users access over 6,000 pieces of digital art and collectibles from artists like Daniel Arsham, Pak, and more.

NIfty Gateway verifies all the digital art that is minted through it to ensure quality content for its customers. Users can either use their debit or credit cards and even cryptocurrency to purchase NFTs.

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Rhea Sovani

Author Rhea Sovani

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