Now that Instagram Reels have successfully gained traction, Facebook has begun testing ads for it, in order to generate the additional, and obviously intended, revenue generation. The company will put prime focus on testing Reel ads in countries including India, Brazil, Germany, and Australia, where the platform has a wider demand.
The introduction of ads is an “indication of how strong the momentum is for Reels,” said Carolyn Everson, vice president of the global business group at Facebook, in an interview. Everson declined to share usage metrics for Reels. As with other content on Reels, ads can be up to 30 seconds long and users can choose to skip the ads, Facebook said.
Facebook also announced Thursday it will let advertisers select categories of video content they want to place ads on, such as videos about children and parenting, animals and pets, or fitness and workouts. “This is a big deal for marketers,” Everson said. Apart from testing ads in Reels, Facebook added it will begin testing sticker ads for Facebook Stories in the coming weeks. Brands can create stickers that creators will place in their Stories, and influencers will earn a cut of any sales made through the sticker ads.
In its other announcements on Thursday, Facebook also said that was taking steps to incorporate direct feedback from users to arrange their News Feed as per their preference. Facebook’s News Feed, which comprises posts from friends and businesses, is the first thing users see when they open their account on the mobile app or go to the website. The company is running tests globally to get more specific feedback from users on what they want to see, wrote Facebook in a blog post.
“Overall, we hope to show people more content they want to see and find valuable, and less of what they don’t. While engagement will continue to be one of many types of signals we use to rank posts in News Feed, we believe these additional insights can provide a more complete picture of the content people find valuable, and we’ll share more as we learn from these tests,” read the post.