On Tuesday, FDA officials authorized the first electronic cigarettes in the U.S., citing benefits for adult smokers.
R.J. Reynolds vaping products were given the green flag by the Food and Drug Administration, stating that the data submitted by the company showed its Vuse e-cigarettes helped smokers either quit or significantly reduce their use of cigarettes, the leading preventable cause of death in the U.S.
This decision came months after the FDA rejected several e-cigarette and vaping products mainly due to their potential appeal to underage teens.
“Today’s authorizations are an important step toward ensuring all new tobacco products undergo the FDA’s robust, scientific premarket evaluation,” said Mitch Zeller, director of the FDA’s tobacco center, in a statement. “The manufacturer’s data demonstrates its tobacco-flavored products could benefit addicted adult smokers who switch to these products – either completely or with a significant reduction in cigarette consumption.”
The Tuesday authorization has now been given to Vuse’s refillable Solo Power device and its tobacco-flavored nicotine cartridges. As it stands, the agency is still reviewing the company’s request to sell a menthol-flavored nicotine formula.