As the Fourth of July holiday approaches, Bud Light is giving customers who buy a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55 a return of up to $15.
Additionally, the beer may be effectively free where a 15-pack costs less than $15
Anheuser-Busch, the parent company of Bud Light, ran the same promotion during Memorial Day weekend.
The refund will be provided via a prepaid digital card and is valid for purchases up to $15 made between June 15 and July 8. On the Bud Light website, customers may redeem rebates. State laws differ.
The advertising campaign comes as Bud Light fights a conservative boycott and declining sales as a result of its collaboration with transgender influencer Dylan Mulvaney.
This month, Modelo Especial overtook Bud Light as the most popular beer in America. Sales fell after conservatives protested the cooperation between Bud Light and Miller Lite. As a result, Anheuser-Busch placed two of its executives on leave and released a statement from its CEO, Brendan Whitworth, saying, “We never wanted to be part of a topic that divides people.
We are in the business of fostering relationships through beer.
The LGBTQ community and its allies responded negatively to Whitworth’s comments. Anheuser-Busch’s Corporate Equality Index score was suspended in May after the Human Rights Campaign, the largest LGBTQ advocacy organization in the country, said the business had buckled under political pressure.
A methodology that rates businesses on their treatment of lesbian, gay, bisexual, transgender, and queer employees is called the Corporate Equality Index score.