Due to expanded factory capacity, declining battery raw material costs, and internal Ford attempts to scale production, the starting price of the F-150 Lightning electric pickup is being reduced by thousands of dollars.
Ford Motor Company announced on Monday that the completion of the last few enhancements at its Rouge Electric Vehicle Center in Michigan will increase the availability of a built-to-order truck starting in October at a manufacturer’s suggested retail price that is more in line with the Lightning’s launch price.
The Pro model’s new MSRP, which is its most affordable electric pickup, has been reduced from $59,974 to $49,000. The MSRP for the Lariat 510A will drop to $69,995 from $76,974.
According to Marin Gjaja, chief customer officer for Ford Model e, “Shortly after the launch of the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers.
We’ve kept working behind the scenes to increase pricing and accessibility in order to help our clients pay less and wait less for their new F-150 Lightning.
The price reductions come two days after Tesla announced that, despite being nearly two years behind schedule, the first production Cybertruck electric pickup had left the manufacturing line.
A window that was advertised as being unbreakable was spider-cracked when hit by a large metal ball, which provoked an obscenity from Musk, and the truck’s 2019 debut went off course.
Initially, Tesla claimed that it would produce three variations of the vehicle, with prices ranging from roughly $40,000 to $70,000. Prices were later taken off the page where shoppers could choose whether to spend $100 on an order.
All of Ford Motor Company’s current and upcoming electric vehicles will have access to around 12,000 Tesla Supercharger stations in the U.S. and Canada starting next spring, according to a March announcement by Tesla CEO Elon Musk and Ford CEO Jim Farley.
If charging at home or on-site at work, commercial users may also access Ford Pro Charging solutions to keep their F-150 Lightning charged.
JOIN US ON WHAT'SAPP, TO GET INSTANT STATUS UPDATES AND BE IN THE KNOW.
CLICK HERE
