The most widely-used search engine for people across the world has launched a set of new features for mobile devices, including one that helps users differentiate between organic top searches and advertisements.
Launching updates that are essentially tweaks to the Search page on mobiles, Google is now making it easy for users to differentiate between search results from trusted sources and advertisements. Google has renamed the Ad tag to ‘Sponsored’ when search results are displayed on the pages on mobiles.
Google is replacing the ‘Ad’ with ‘Sponsored label’ in bold next to the advertisements appearing in search results. Additionally, this label will be present in the line above the site URL, instead of showing it next to the URL.
Next is the addition of site names and bigger icons, as an all-new feature. “We’re adding site names to search results on mobile, so you can easily identify the website that is associated with each result at a glance. We are also updating the size and shape of the favicon (a website’s logo or icon) which appears in Search,” said Google.
Google has also introduced a new passkey feature for Android devices and Google Chrome. This feature offers additional security to users. Users would soon be able to use this option to authenticate their identity by using PINs or biometric authentication to log in to any website or app instead of using a password. As it stands, Google is pitching as a safer option for users than the traditional two-factor authentication method.