As New York makes its transition into becoming a state where the Cannabis Law will allow the use of recreational marijuana, Governor Kathy Hochul on Monday, launched the first public health education campaign surrounding the theme of awareness.
Hochul and OCM unveiled 15 second and 30 second public TV services ads and billboards as part of the state’s “Cannabis Conversations” campaign. The campaign, known as “Cannabis Conversations,” will focus on informing who can consume, where to consume, and how to safely consume recreational marijuana.
The TV ads advises: A customer must be 21 and over to buy and use cannabis; stoners should be respectful and smoke skunky smelling weed “away from other people,” store the stash safely away from children; and “you should never drive under the influence.” Information provided through this campaign will be in English and Spanish and will include public service advertisements on television, radio, transit, billboards, and social media all in order to reach as many individuals as possible.
“With the ‘Cannabis Conversations’ campaign, we’re following through on our commitment to provide New Yorkers with the information they need to safely navigate the new Cannabis Law,” Hochul said in a statement. “Education is the best tool to keep New Yorkers healthy as we continue to ramp up this safe, inclusive, and equitable industry.”
The advertisements, which also included the warning- “Don’t drive high”, debuted Monday and will run for about three months.