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In a Wave of Convenience Stores, Israel Gets Its First 7-Eleven

By 01/13/2023 11:58 AMNo CommentsBy YidInfo Staff

The new flagship and now only 7-Eleven location in Israel saw Yoav Silberstein, 16, wait an hour and a half to enter.

The store opening on Wednesday in Tel Aviv’s Dizengoff Center attracted hundreds of predominantly young customers wanting to get a taste of America in the form of a gallon-cup carbonated slushy known as a Slurpee.

The largest size available, however, was a 650 ml (21 oz) cup, which disappointed Silberstein.

He has pleasant memories of eating Slurpees while visiting family in the US, where the most prominent option is twice as large.

He used the Hebrew name for Israel’s version of slushies, “barad,” to describe what he overheard people in the line calling it. “They are completely unaware of this.”

With around 10,000 outlets, is the country’s most extensive network of convenience stores.

However, the firm shines in sure of its international markets, particularly in Japan, where the more than 20,000 7-Eleven locations offer everything from banking services to essential apparel items to premium fresh and prepared delicacies.

They can serve as a person’s principal place of purchase there.

After Electra Consumer Products signed a franchise agreement in 2021, Israel became the 19th country to welcome the megachain, with the shop opening this week and the first in the Middle East.

By the start of 2024, thirty more stores will be operational, and the business anticipates that several hundred more will do the same.

Avinoam Ben-Mocha, the CEO of Israel’s 7-Eleven, told the Jewish Telegraphic Agency that it was “revolutionary.”

More than just a mini-market, it also houses a pizzeria, a cafe, and a fast food restaurant.

More than 10,000 convenience stores currently exist in Israel, and new outlets will join them.

Every street corner in certain large cities, like Tel Aviv, is lined with convenience stores that mimic New York’s bodegas, many of which are open 24 hours a day and sell everything.

However, the ordinary convenience stores, known as makolets, do not offer hot food or coffee and are designed, like their American counterparts, to be used for quick purchases between larger purchases at typical supermarkets.

Although the am/pm network of neighborhood grocery stores lacks the fresh food and coffee of a 7-Eleven, it has a similar look.

In Israel, gas station shops selling basic groceries, coffee, a variety of sandwiches, salads, and pastries are now the closest things to a 7-Eleven.

Customers can serve themselves Slurpees, Big Gulps, soft-serve ice cream (known as American ice cream in Israel), and coffee from touchscreen machines at the new 7-Eleven for the same price as regular milk.



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