Imagine Instagram, but full-screen. The Meta-owned photo-sharing app is now looking to look even more like TikTok than ever before with a vertical, full-screen feed that is currently under the testing phase.
With this new change, first bought to attention by Instagram head Adam Mosseri, upon opening the Instagram app, users will immediately see vertical content meant to “bring video more front and center.” Mosseri confirmed the test in a video posted to Twitter, saying taller photos and videos would begin appearing in some feeds.
On the other hand, an image shared by Instagram shows a home feed taken up by a full-screen post with comments, captions, likes, and other features placed on top of the post instead of below. Though the Stories bar isn’t present at the top of the screen in the image, Seine Kim, a Meta spokesperson, says that view shows the home feed once users start scrolling and that Stories will still be accessible at the top of their screen.
Search, Reels, shopping, and a user’s own profile are still accessible via buttons at the bottom of the screen. Notifications, messages, and new post features remain at the top, along with the ability to switch between accounts. Kim says still images and video posts will also be incorporated into the full-screen feed.