Instagram has now announced a new Keyword search for users in the UK, US, Ireland, and Canada, among other countries, where Instagrammers will be able to search on the platform using keywords, instead of the usual hashtags, accounts, and places.
Similar to how users search for keywords on search engines, Instagram will let you search for the content you want, based on the keywords you type in. For example, if you want to search for “healthy food recipes”, you need not have to try sifting through multiple hashtags- instead, all you need to do is type in “healthy food recipes” as you would in any search engines, for accurate results.
As reported by The Verge, an Instagram spokesperson said that the social media platform will make use of machine learning to find the closest results. The spokesperson also said that the company is looking at “a number of factors,” including the “type of content, captions, when it was posted,” and uses machine learning to “find the highest quality content that’s relevant to you.” “The search is limited to general interest topics and keywords that are within Instagram’s community guidelines,” the spokesperson told the Verge.
Although the search is extremely limited as of now, it is speculated that it will build up in the coming few weeks, as more people begin feeding their searches into the algorithm for better, more precise responses.
The feature has been rolled out to users in Canada, the US, UK., Australia, New Zealand, and Ireland. Apart from this feature, Instagram has also announced that it is expanding the Guides feature to all users. Coming to other new features that have been rolled out by Instagram, the company launched ‘Guides’ earlier this year, in which the feature allows users to share tips, curate places, posts, and other things that they love.
When you tap on a Guide, you will be able to see posts and videos by the creator, you are following. This would mainly involve useful tips on mental health, advice on something, or information on coronavirus. However, if you want to explore a particular Guidepost, even more, you have to tap on the image or video to view the original Instagram post by the curator. Guides can also be shared with your Stories and you can also Direct Message it to someone from your friend list, just the way you do with other posts or pictures.