Instagram is not going to rest its full-screen, Reel-led layout model ambition at all. Although the company has halted its controversial design as of now, it is soon going to test full-screen, 9:16 photos.
During a weekly Ask Me Anything last week, CEO Adam Mosseri confirmed that Instagram will begin testing ultra-tall 9:16 photos “in a week or two.”
“You can have tall videos, but you cannot have tall photos on Instagram,” Mosseri said. “So we thought maybe we should make sure that we treat both equally.”
Introducing support for slimmer, taller 9:16 photos will help Instagram fill the entire screen as you scroll through the app’s feed, as opposed to the current limitation that is set to a size of 4:5 tops.
Recently, the company’s own data showed that Instagram’s overhauled vertical TikTok-like design was so disliked by some people that they began using the app less frequently. “I think that we need to take a big step back, regroup, and figure out how we want to move forward,” Mosseri said in an interview last week.
Instagram has also said it will reduce the number of recommendations being shown to users until it’s better at selecting content they’ll actually enjoy.