Customers at the KFC restaurant in Germany received an apology on Wednesday for the promotional message sent on Kristallnacht, the night of anti-Semitic rioting instigated by the Nazis that led to the mass death of Jews during the Holocaust.
It is Kristallnacht Memorial Day. In a first push notification message to customers advertising their “KFCheese,” KFC Germany wrote, “Treat yourself with more tender cheese on your crispy chicken.”
The chain quickly followed up with an all-caps message that said, “SORRY WE MADE A MISTAKE,” and the corporation attributed the error to “a problem in our system.”
Even though Germans do not refer to the incident by that name, Germany observes Kristallnacht, or the “night of broken glass,” on its anniversary with seriousness.
Every year, on November 9 and 10, memorial services and talks are held around the nation to remember the persecution of Jews by Nazi Germany.
KFC’s “error” drew rapid responses.
The promotion was described as “absolutely ugly” on Twitter by Daniel Sugarman of the Board of Deputies of British Jews and as “utterly speechless and repulsive” by Arsen Ostrovsky of the pro-Israel International Legal Forum.