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Kof-K Sues JetBlue For Falsely Using Logo On Uncertified Food

By 06/27/2022 11:00 AMNo Comments

Kof-K has sued JetBlue Airways for unlawfully using its logo to advertise food as kosher despite Kof-K not certifying them. 

The lawsuit has been filed in a federal court, and states explicitly that the airline sells an artichoke snack as certified by Kof-K; the kashrus organization says it has never approved any of JetBlue’s products, nor has it given permission for the airline to use its trademark.

JetBlue’s menu lists artichoke snacks in its “Mediterranean-inspired snack box” as being “Kosher certified by KOF-K Kosher Supervision.”

As it stands, KOF-K monitors and provides kosher certification/supervision to food and ingredient manufacturers in the US, Europe, China, Asia, and Australia, and the certification agency denies giving the airlines a green flag on the snack in question.

The lawsuit accuses JetBlue of infringing and diluting its trademark, as well as committing consumer fraud under New Jersey law. Kof-K is asking the court for unspecific monetary damages from JetBlue and forcing the airline to pull its logo off the uncertified product.

 

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Rhea Sovani

Author Rhea Sovani

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