Luxury carmaker Lamborghini dropped its very own NFT today and has set an auction date for it in February.
Jumping on the blockchain bandwagon, Italian carmaker Lamborghini announced its first NFT (non-fungible token), adding that it would auction off a series of NFTs that it produced in collaboration with Swiss artist Fabian Oefner, as well as NFT Pro and Sotheby’s.
“We strongly believe that our customers are very innovation and technology-driven,” Stephan Winkelmann, chairman, and CEO of Automobili Lamborghini told Newsweek. “In my opinion, our vision is to show the technology and also the speed of innovation we have as a company.
Oefner has created five pairs of physical and digital art, which the supercar company had been teasing on social media with “To the Moon” themed posts- leading up to the reveal of the Lamborghini Space Key today. Lamborghini is also selling a set of carbon fiber “space keys” that the company sent to the International Space Station back in 2020, as a part of a joint research project. Lamborghini claims to be the first automaker in the world to send components developed and produced to the ISS for scientific purposes.
The auction for the first of the five NFTs will take place on nft.lamborghini.com starting at 4:00PM CET, while each of the other auctions will start and end 15 minutes later than their preceding one. Every auction will last for 75 hours and 50 minutes, “the exact time it took Apollo 11 to leave Earth and enter the moon’s orbit,” the company announced.