Months after Samsung announced the same, LG’s new NFT marketplace, called LG Art Lab, lets users “buy, sell and enjoy high-quality digital artwork” from your TV.
According to the announcement from LG, only users in the US with an LG TV that runs webOS 5.0 or later can access the app, which is available to download from the TV’s home screen. Through the portal, you can buy and sell digital works made available through LG’s NFT drops. The first one of these drops is set to occur on September 22nd and features a set of metallic-looking NFTs from sculptor Barry X Ball.
Once there is an NFT you can buy from the platform, LG says you can scan the QR code that appears on the screen, and then open the Wallypto app on your phone to complete the transaction. Before you do that, you’ll need to purchase USD Coin (USDC), a stablecoin that’s supposed to be pegged to the US dollar.
LG’s NFT platform is built on Hedera, which describes itself as the “most used, sustainable, enterprise public ledger for the decentralized economy.” Unlike the Ethereum or Solana networks many popular NFT marketplaces support, the Hedera network doesn’t operate on the blockchain — it uses a blockchain alternative, called hashgraph.
LG says it’s going to keep adding NFTs from artists on a “monthly basis,” and that you’ll get to view any NFTs your purchase from the LG Art Lab app.