He calls his son, who is married to artist Grimes, whose real name is a combination of letters and symbols, “X,” he called the business he founded to acquire Twitter “X Holdings,” and his rocket company is, of course, SpaceX.
Elon Musk wants to change Twitter into an “everything app,” which he calls X.
The CEO of Tesla and SpaceX has been talking about making a global version of China’s WeChat, a “super app” that allows for video conversations, messaging, streaming, and payments.
At least after months of legal wrangling over the $44 billion acquisition agreement he signed in April when he finally finished buying Twitter.
There aren’t many difficulties.
First off, a Musk-owned Twitter wouldn’t be the only multinational corporation pursuing this objective; it would likely lag behind its competitors.
Next, consider if anyone would desire a Twitter-based all-encompassing app or any other type of super software in the first place.
Let’s start with the market rivalry and demand.
With the addition of payments, games, shopping, and even dating tools to its social network, Facebook’s parent company, Meta, has been working for years to make its central platform the go-to place for everything online.
It hasn’t been very successful thus far, and advertising still accounts for most of its income.
Other companies like Google, Snap, TikTok, Uber, and others have also tried to get on the mega app bandwagon by increasing their features and trying to win over users’ daily lives.
Since individuals already have a variety of applications at their disposal to manage shopping, communication, and payments, none have so far taken the world by storm.
On October 4, Musk began the most recent round of rumors when he declared that he still intended to buy Twitter despite his earlier attempts to back out of the agreement.
He tweeted, “Buying Twitter is an accelerant to inventing X, the everything app.”