Starting this week, Netflix is set to launch a new version of its iOS app, which will feature TikTok-style video clips for younger audiences.
Officially named “Kids Clips” the feature uses a similar interface to TikTok or Instagram Reels in an attempt to surface child-friendly content and is designed to show short clips taken from its library of children’s content.
But unlike its competitors, Kids Clips’ videos are designed to be viewed in landscape, and are a similar feature to Netflix’s comedy content launched earlier this year called “Fast Laughs”. With these short clip features, the main aim is to promote Netflix’s content using short clips similar to what users are already watching on social media.
According to tech media sources, Kids Clips limits the amount of clips users can watch in a single sitting to 10 to 20 clips. It sounds like a sensible limitation in light of the younger audience the feature is designed for.
Kids Clips is launching this week in markets including the US, Canada, Australia, Ireland, and Spanish-speaking Latin America, but there is no information as to when the feature would come to Android devices.