If you’re watching Netflix and paying your share as part of a bigger group that shares passwords, you’re in for a major disappointment soon.
In an effort to keep earning money on subscriptions even after announcing its recent price hike, Netflix announced that it’s cracking down on the widespread practice of password sharing between people who don’t live in the same household by prompting them to pay an extra fee for the privilege.
Chengyi Long, director of product innovation, said in a blog post, “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
As per reports, Netflix will try out its approach in three countries: Chile, Costa Rica, and Peru. There, in addition to the ability to transfer viewing profiles into new accounts (either your own primary account or someone else’s), subscribers will get prompts to add an extra viewer to their package at a discounted price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru.
Unfortunately for viewers, the addition of “add an extra member” and “transfer profile” features indicate that Netflix is thinking strategically about how it can keep growing as the company’s subscriber numbers continue to stay steady.