This November, Netflix will finally roll out its new ad-supported tier for just $6.99 a month.
In an announcement on Thursday, Netflix said that its new Basic with Ads tier is slated to launch on November 3rd, 2022, for $6.99 in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK. In exchange for making you watch an average of four to five minutes of ads per hour, ‘Basic with Ads’ will give subscribers access to a large swath of Netflix’s programming.
This being said, users subscribing to the ad tier will not be able to access the platform’s full catalog. A small selection of television shows and movies will not be available to Basic with Ads subscribers due to licensing restrictions that Netflix says it’s currently working on.
Ads shown to viewers will run anywhere from 15-30 seconds and will be placed before and during programs. Additionally, Basic with Ads subscribers will not be able to download content onto their devices, and video quality is capped at 720p / HD.
At launch, Netflix’s ad space will be sold with a fixed-price model rather than being auctioned off, and Netflix says “hundreds of advertisers worldwide” have already purchased most of its initial inventory. In the US, Netflix said it will partner with Nielsen to provide advertisers with rating data that will be published via Nielsen One.