The new boss of Twitter made his presence felt on his first day at work.

Twitter CEO Parag Agrawal announced Tuesday that it is revising its privacy policy to block the sharing of photos and videos of people without their consent.

“Sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm,” Twitter said.

“The misuse of private media can affect everyone, but can have a disproportionate effect on women, activists, dissidents, and members of minority communities.” Twitter said that to enforce the new policy, it will require a “first-person report of the photo/video in question (or from an authorized representative),” Twitter added.

Sources said the new policy does not apply “to media featuring public figures or individuals when media and accompanying Tweet text are shared in the public interest or add value to public discourse.”

“We will always try to assess the context in which the content is shared and, in such cases, we may allow the images or videos to remain on the service,” the company said.

“For instance, we would take into consideration whether the image is publicly available and/or is being covered by mainstream/traditional media (newspapers, TV channels, online news sites), or if a particular image and the accompanying tweet text adds value to the public discourse, is being shared in public interest, or is relevant to the community,” the company added.

Moreover, Twitter said the latest move is part of its efforts to “to align our safety policies with human rights standards.”

Agrawal took over the post after founder and longtime CEO Jack Dorsey resigned Monday.

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