In a new development, luxury health club Equinox will let New Yorkers pay for their membership in cryptocurrency.
According to reports, the luxury health club will become the first gym in the Big Apple to allow members to pay their membership fee in digital currency. The gym is formally expected to announce the decision to accept crypto payments today. According to a source, Equinox wants to meet members “where they are both digitally and physically” and is partnering with BitPay, a major bitcoin and crypto payment service.
When finalised, Equinox will not be the only luxury brand to allow payment via digital currency. In March 2021, Tesla CEO Elon Musk said anyone in the US could pay for their electric vehicle in Bitcoin, and he even started accepting Dogecoin for Tesla merchandise.
Last year, San Jose Sharks also jumped on the crypto bandwagon and became the first NHL team to allow fans to use Bitcoin to buy season tickets and suite leases. Soon enough, Uber customers will also eventually be able to use bitcoin to pay for their trips.