Next week, in Iowa, former Vice President Mike Pence will formally begin his long-anticipated campaign for the Republican nomination for president, joining the expanding GOP field and going up against his former boss.
According to two people familiar with his plans who went on the record under the condition of anonymity to release information ahead of the official announcement, Pence will hold a kickoff event in Des Moines on June 7, the day of his 64th birthday.
A video message will also be made available as part of the event.
His team believes that Iowa’s early voting system is essential to his chances of winning, and aides say he intends to run a vigorous campaign there for the state’s conservative, evangelical Christian voters.
As he attempts to step out from under the shadow of former President Donald Trump, the campaign is anticipated to largely rely on town halls and retail engagements designed to highlight Pence’s personality.
There will be a lot of GOP announcements this week.
The former governor of New Jersey, Chris Christie, is preparing to announce his candidacy on Tuesday night at a town hall meeting in New Hampshire, while the governor of North Dakota, Doug Burgum, will do so on June 7 in Fargo.