Pinterest has now introduced an Augmented Reality feature specifically for furniture and home decor, in order to give users a real-time look at how the items will look when placed in their own homes.
Following the footsteps of popular furniture brands like IKEA, which already has an AR feature, Pinterest is working with a select group of U.S. retailers, including Crate & Barrel, Walmart, West Elm, and Wayfair, to allow online shoppers to virtually place items in their home using the Pinterest app’s “Lens camera.” If the user then likes what they see, they can proceed to purchase the item directly from the retailer.
This virtual shopping experience for home décor is launching in the U.S. across more than 80,000 shoppable Pins, which makes it Pinterest’s largest AR shopping investment to date.
This is the third “Try On” feature by Pinterest, the first of which was limited to beauty products that allowed consumers to virtually experiment with different lipstick shades and eyeshadows, totaling 14,000 shoppable Pins.
To use the latest furniture AR feature on iOS or Android, users in the U.S. can click supported home décor Pins then click “Try in your Space” to see the virtual product through the camera lens. Users can adjust the product in their own space and browse the product information, including pricing. To purchase, they just click the Pin again to be directed to the checkout page on the retailer’s website.