Because of declining Bud Light sales and conservative outrage against a campaign featuring transgender influencer Dylan Mulvaney, Anheuser-Busch InBev reported a decline in revenue in the United States for the second quarter.
The largest brewer in the world reported on Thursday that Bud Light’s volume decrease was mostly to blame for the 10.5% decline in revenue in the United States from April to June compared to the same time last year.
After more than two decades, it has lost its position as the most popular beer in America, falling to second place in June behind the similarly owned Modelo Especial Mexican lager.
After sending Mulvaney a special Bud Light can, which she shared with her millions of social media followers, the brand experienced backlash.
While Mulvaney’s admirers chastised Bud Light for not doing enough to support her, conservative figures and others called for a boycott of the beer.
When the brand failed to contact Mulvaney amid the controversy surrounding their collaboration, Mulvaney claimed that she had experienced bullying and transphobia.
The world’s largest brewer reported that global brands like Stella Artois and Corona made up for the decline in sales of Bud Light in the second quarter, driving overall revenue up 7.2% to $15.1 billion from the same quarter a year earlier.
It reported a 5% increase to $4.9 in normalized profits before interest, taxes, depreciation, and amortization.
JOIN US ON WHAT'SAPP, TO GET INSTANT STATUS UPDATES AND BE IN THE KNOW.
CLICK HERE
