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Say Hello To The New Gmail Logo

By 10/08/2020 1:30 PMNo CommentsBy YidInfo Staff

As part of G Suite’s rebranding into Google Workspace, the global tech giant is set with new looks for Gmail, Drive, Calendar, Meet, Docs, Sheets, and Slides. So long, red envelope!

Source: TechCrunch

As stated by Google, “In the coming weeks, users will see new four-color icons for Gmail, Drive, Calendar, Meet, and our collaborative content creation tools like Docs, Sheets, Slides, that resemble the same family and represent Google Workspace’s commitment to building immersive communication and collaboration experiences, all with helpfulness from Google.” And as promised, Google has revealed colorful new logos that leverages the four Google colors of blue, red, green, and yellow.

Source: 9To5Google

Particularly striking among these new logos is the Gmail icon, which has taken a leap from being a red-bordered envelope to a sleek new ‘M’ color-coded using Google’s signature visual identity. 

According to a report by Fast Company Google considered dropping the M altogether or fully removing the Gmail red color, but people involved in user research studies weren’t happy with the changes. The studies did, however, help Google realize that the envelope part of the Gmail logo wasn’t a critical design element, allowing the team to experiment with keeping the M and adding Google’s traditional color palette. The new Gmail logo still feels predominately red, with a small touch of yellow and the blue and green holding up the arch of the M.

Source: 9To5Google

Meanwhile, Calendar gets got quite a similar design as compared to the new Gmail icon, but minus the actual calender-like icon that it sported previously. It’s now a square with the bottom-right corner creased. Blue is the primary color, while “31” is in the center. Drive is relatively unchanged, but the triangle is now slightly rounded at its edges. There is also a very subtle splash of red after the icon previously only had three colors. 

Source: 9To5Google

Docs is similar to Drive’s icon but as a rectangle and with a creased top-right corner. Meanwhile, Google Keep’s background is no longer a square and now a sheet of paper. The light bulb’s design has also been flattened and visually simplified. Rounding out the new icons is Google Meet, the new logo features a video camera icon formed using basic shapes. Chat is also getting a new flat icon but is entirely green in a possible homage to Hangouts. 

Source: 9To5Google

There’s also a new Google Voice icon. Similar to the existing one, the phone icon is out of the dark green chat bubble and has a signal emanating from it.

The new logos are part of a broader revamp of Google’s G Suite software, which has now been rebranded to Google Workspace. Google is attempting to merge Gmail, Chat, and Docs into a central location, to better compete with the integrated approach of Microsoft Office and specifically Outlook email.


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