Southwest Airlines is offering 25,000 frequent flyer miles to passengers affected by its wave of holiday flight cancellations to improve their perception of the company.
The airline claims the points are equivalent to more than $300 in airfare.
The letter from CEO Bob Jordan to Southwest contained the offer and other apologies for the meltdown.
Jordan wrote, “I know that no amount of apologies can undo your experience. He noted that the airline is moving “with great urgency” to resolve claims for reimbursement of expenses suffered by stranded passengers, process refunds, and return missing bags.
According to FlightAware’s tracking website, Dallas-based Southwest canceled more than 15,000 flights between December 22 and December 30.
The winter storm that swept the nation initially caused flight delays. Southwest Carriers struggled with workers and aircraft stranded far from their intended locations, while other airlines recovered within a few days.
Southwest said the 25,000 points were given to passengers who had tickets for flights from December 24 to January 2 that were either canceled or “substantially” delayed.
How many passengers were scheduled on those flights has not been made public.
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