Although he has explicitly declared in the past that he only targets current smokers, Philip Morris, the king of tobacco, must have learned that the Hareidi smoking rate is one of the lowest in the nation and chose to change that reality.
Morris has reportedly used the printing press to target the Hareidi community for about NIS 3 million over the last four years, according to research from Hebrew University.
Morris also employed QR codes and double-page advertising, which count as one, to get around the restriction that only one tobacco advertisement is permitted per newspaper.
This is a fascinating fact given that the Haredi community is not known for its smokers, and according to Dr. Yael Bar-Zeev, one of the report’s researchers, it surprised her that there was such a strong emphasis on this population in comparison to men in the Arab sector, where smoking rates are highest.
Philip Morris responded on the Kan public broadcast: “We operate by the law and the strictest regulations.
The business advertises in compliance with Israeli law, and as required by law, it even submits reports to the Health Ministry.
According to Hebrew University, the only way to stop a situation where tobacco-related advertising is broadcast is to enforce a rule that forbids them.
The business declared that it does not want to bring on new smokers and urges current smokers to use its e-cigarette instead.
“We are on the right track to achieving this ambition because of the perseverance and dedication of hundreds of scientists, engineers, and technicians, as well as an investment of more than $9 billion in science-based innovation. Nearly 19 million adult smokers smoke today, and we produced ground-breaking smoke-free products. According to the business, the vast majority of them (13.5 million) entirely gave up smoking.