In response to a strong outcry from specific consumers, including physical altercations with company employees, Target is taking some items out of its stores and making other changes to its LGBTQ+ merchandise countrywide before Pride month.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement on Tuesday. We are modifying our plans in light of the tense situation, including removing things that have been the focal point of the most major aggressive behavior.
Target declined to specify which products it was discontinuing, but “tuck-friendly” women’s swimsuits, which allow trans women who have not undergone gender-affirming procedures to conceal their private parts, were among those that attracted the most attention.
The backlash has also been generated by Designs by Abprallen, a London-based company that creates and markets LGBTQ+ apparel and accessories with occult and demonic themes.
Since the beginning of May, Pride gear has been for sale. June is designated as Pride Month.
Following disputes and customer complaints in particular regions, Target acknowledged that it had shifted its Pride products from the front to the back of some Southern locations.
Multiple deceptive films about Target’s Pride Month collection have recently circulated on social media.
The actions are being taken as the beer company Bud Light continues to deal with consumer reaction over its attempt to increase its client base by teaming up with transgender influencer Dylan Mulvaney.
To recover the brand’s lost sales after partnering with the transgender influencer, Bud Light’s parent business said that it would treble its marketing expenditures in the United States this summer.
About ten years ago, Target and other stores, like Walmart and H&M, increased their LGBTQ+ displays in honor of Pride month.
This year, state legislators have been divided over transgender issues, including gender-affirming medical care and sports participation, and the backlash has become nasty.