During the coverage of hurricane Ian making landfall in the US last Wednesday, The Weather Channel saw its largest audience in the past 5 years, according to the Nielsen company.
The average audience of 3.4 million people last Wednesday was more than any other day for the network since Hurricane Harvey ravaged Texas in 2017. While other news channels also covered the storm, The Weather Channel remained unbeaten, where people could watch local news coverage of Ian from markets in Tampa, Fort Myers, and Orlando in Florida.
Meanwhile, featured on the Weather Channel app were also screen views that allowed users to watch the storm’s progress through fixed cameras placed in Ian’s path, in Fort Myers Beach, Punta Gorda, and Venice, Florida, which added to the audience count.
The average consumer who used the app spent a staggering four hours there on the day the storm hit, the Weather Channel said.
According to other stats from the second week of the new television season, NBC remained a clear winner, averaging 6.1 million viewers in prime time, Nielsen said. CBS averaged 5.7 million, ABC had 4 million, Fox had 2.2 million, Univision had 1.3 million, Ion Television had 900,000 and Telemundo had 820,000.
ESPN was the most-watched cable network, averaging 2.15 million viewers in prime time. Fox News Channel had 2.12 million, MSNBC had 1.15 million, HGTV had 796,00 and CNN had 756,000.
ABC’s “World News Tonight” won the evening news rating race, averaging 8.4 million viewers. NBC’s “Nightly News” had 7.1 million and the “CBS Evening News” had 5 million.