Get ready to enchant your tastebuds- TikTok style! Pairing up with Virtual Dining Concepts (VDC), TikTok will soon launch TikTok Kitchens, a delivery-only service that will cook up some of the trendiest recipes on the app.
First reported by Bloomberg, the delivery service is set to open around 300 locations across the US to start, but the two companies plan on expanding to around 1,000 by the end of 2022.)
So how will this work? TikTok Kitchens will reportedly operate out of existing restaurants, including chains owned by VDC co-founders Robert Earl, such as Buca di Beppo and Bertucci’s. According to the VDC’s description of the service, TikTok Kitchens will make use of a restaurant’s existing kitchen and employees but will provide the training, food packaging, and TikTok-sourced recipes.
As far as the tasty treats are concerned, the menu will rotate quarterly, given how fast viral content comes and goes on the platform. According to the press release, the menu will initially feature the viral baked feta pasta — which was the most-searched recipe on Google in 2021 — air-fried strips of corn known as corn ribs; crispy, cheese-covered pasta chips, as well as the smash burger.
What’s more exciting is that the creators who inspired the recipes on the menu will receive part of the proceeds.