Twitter has announced that it will relax its three-year-old restriction on political advertising, Elon Musk’s latest attempt to increase money after acquiring the social media site last year.
We’re easing our advertisements policy for cause-based ads in the US, the business tweeted late on Tuesday.
In the upcoming weeks, we also want to increase the political advertising that we permit, the business announced via its Twitter Safety account.
In 2019, Twitter outlawed all political advertising in response to growing anxiety over the spread of false information on social media.
When speaking at the time, Jack Dorsey, the company’s then-CEO, said that although internet advertisements are solid and successful for businesses, “that strength brings huge hazards to politics, where it can be used to influence votes to change the lives of millions.”
The most recent activity appears to be a departure from that rule, which forbade advertisements by candidates, political parties or elected or appointed public officials.
Less than $3 million of the total expenditures for the 2018 U.S. midterm elections were accounted for by political advertising, which made up a tiny portion of Twitter’s overall earnings.
Without elaborating, Twitter reversed the prohibition after claiming that “cause-based advertising can stimulate public debate around important problems” and that the adjustment would bring the platform’s advertising guidelines in line with “TV and other media outlets.”
Following the 2020 U.S. presidential election, Facebook banned political and social issue advertisements that were removed in March 2021.
As a self-described defender of free expression, Musk purchased Twitter because, in his opinion, it wasn’t serving that purpose as well as it could.
However, to justify the $44 billion purchase, the wealthy Tesla CEO has been forced to undertake drastic cost cuts and scurry to discover new sources of income.