Nearing a buyout by tech titan Elon Musk, Twitter is set to prove that it actively tackles bots and spam accounts on its portal with utmost efficiency.
In a call with executives Thursday, Twitter said it removes 1 million spam accounts each day, adding that the spam accounts represent well below 5% of its active user base each quarter. To calculate how many accounts are malicious spam, Twitter said it reviews “thousands of accounts” sampled at random, using both public and private data such as IP addresses, phone numbers, geolocation, and how the account behaves when it is active, to determine whether an account is real.
This comes on the heels of Musk’s spam account concerns, amidst the fact that the Tesla CEO has offered to buy Twitter for $44 billion, and has threatened to walk away from the deal if the company can’t show that less than 5% of its daily active users are automated spam accounts.
As it stands, fake social media accounts have been problematic for years. Advertisers rely on the number of users provided by social media platforms to determine where they will spend money. Spam bots are also used to amplify messages and spread disinformation.