Jumping on the full-screen scroll video bandwagon, Twitter is reportedly adding a scrolling feed of videos and a video section to the Explore tab.
In a blog post on Thursday, Twitter announced that it’s updating its video player to be “immersive” and that tapping on it will make the video full screen, and if you scroll up, you’ll “start browsing more engaging video content.” The company is also adding a video carousel to its Explore tab, which will show you “some of the most popular videos being shared on Twitter.”
Source: Martechvibe
According to the company, its “immersive media viewer” will start to roll out in the iOS Twitter app over the next few days and the videos on the Explore tab are “currently available to people in select countries” who are using iOS or Android. Both updates are coming to people using the app in English first.
The company said, “With our new video carousel, you can now easily find more videos you like alongside Tweets and Trends that might interest you. Just open the Explore tab to discover some of the most popular videos being shared on Twitter.”
In the end, the company’s post said that it wants to make Twitter “the best place for video.”
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