A feature that was on the charts for quite some time now, the ‘Shop Module’ on Twitter has begun with a pilot attempt at testing it among users.
“With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen. And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter,” the company said in a blog post.
The new feature allows users to shop products directly from a business profile. All the brands, businesses, and other retailers will be able to showcase their products on the top of their profiles. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase in an in-app browser, without leaving Twitter. Customers will also be able to learn more about the product in question and then decide whether they want to purchase the product.
“As we learn, we’re creating deeper partnerships with businesses that reflect whom we’re building for with a new Merchant Advisory Board. The board will consist of brands that have established themselves as best-in-class examples of merchants on Twitter. With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation,” Twitter said.
As of now, only users in the US will be able to witness the pilot, located in a new, dedicated space at the top of a supported Twitter profile. Those who use Twitter in English and have iOS devices in the US can check the new feature out.