On Thursday, Meta CEO Mark Zuckerberg unveiled a new developer tool, named WhatsApp Cloud API, which will enable businesses to message and chat with their customers more easily.
At a virtual event announcing the new tool, Zuckerberg called it “an important step to help more businesses connect with people and help more people message the businesses that they want to support — big and small.”
Agreeing that putting ads on WhatsApp would not be the right way to make money from it, Zuckerberg has chosen to shift resources to help realize his vision of becoming a “metaverse company.”
The company, which at the time was called Facebook, bought WhatsApp in 2014. The service, though wildly popular especially outside of the U.S., has yet to bring in any revenue. WhatsApp’s CEO, Jan Koum, left Facebook in 2018 amid disagreements with Facebook management over the parent company’s voracious appetite for personal information and WhatsApp’s dedication to user privacy.