Filled with merchandise, experiences, and memorabilia, this new store in Manhattan is now set to get all Harry Potter fans swooning! Opening today after a year-long delay due to the COVID-19 pandemic, the world’s first Harry Potter flagship store is now ready to welcome fans next to New York City’s Flatiron Building.
Apart from shopping for your favorite souvenirs from the wizarding world, you can also experience a slice of virtual reality, wand dueling, a “butterbeer” snack bar, and a store-wide scavenger hunt.
As it stands, Harry Potter New York houses the largest collection of merchandise inspired by Rowling’s books and the blockbuster Warner Bros. movies under one roof. The roughly 1,300 items — ranging from $2 stationery pieces to robes and replica flying broomsticks that cost upwards of $100 — include collectibles that will be exclusive to the NYC store, such as bottled (nonalcoholic) butterbeer with a custom label that features the Big Apple’s iconic Woolworth Building ($6 a piece), a “Golden Snitch” magic wand (around $40), and Harry Potter New York-branded T-shirts, hoodies, mugs and more.
What’s more is that a personalization area on the lower level lets fans customize seven different products, such as monogramming a replica storage trunk like the ones that characters in the movies brought on board the Hogwarts Express; getting their names embroidered onto robes from one of the four Hogwarts houses; engraving a wand, or getting their own personalized acceptance letter to the Hogwarts School of Witchcraft and Wizardry.